CLIENT:
The Airston Group

Since 1976, The Airston Group has been one of Greater Washington, DC's leading builders of custom and semi-custom homes. Their craftsmanship, attention to service and design flexibility are industry benchmarks. To expand service to their highly tech-savvy buyer audience, Airston summoned Direct Affect in late 2002 to create a technology driven multimedia campaign to highlight their highly customizable homes, broaden their market share, and engage and involve buyers like no other builder could. The resulting mix of web-based and database-driven functionality, delivered across many media, is setting new standards in the upscale homebuilding industry.