CLIENT:
The Airston Group

TECHNOLOGY:
Interactive Floorplans

SOLUTION:
A core tenet of The Airston Group's luxury homebuilding philosophy is their design flexibility - buyers can choose from scores of Airston plans, then highly customize them to create a completely unique home. The key to influencing the buyers' purchase decision is to involve them in the customization process from the earliest moment. We created powerful interactive floorplan functionality, available on Airston's website or deliverable on CD-ROM, that allows buyers to customize Airston home plans to their liking in virtually limitless ways, save and print the new designs and initiate price estimates via e-mail. The interactive floorplans set Airston apart from their competitors, and influence buyers through fun, engaging action.