CLIENT:
Bowen Family Homes

PROJECT:
Website Redesign

TECHNOLOGY:
Flash, HTML, ASP        

SOLUTION:
Bowen Builders Group, an Atlanta based homebuilder, expanded in late 2002 into Dallas and Orlando. The company had always built affordable homes for families, but lacked a succinct brand image. As part of our full-scale re-branding, the company changed its name to Bowen Family Homes, clearly defining their market niche and brand all at once. We completely re-engineered and re-designed their Internet presence, creating a database-driven, deeply informative site that allows buyers to perform interactive home

searches, get home maintenance tips and establish two-way communication with the builder.

By implementing our Advanced Search Feature, the web site lets site visitors search on location, price range, home style, special features, amenities, number of bedrooms and bathrooms, exterior options, kitchen and energy saving features.

All-new BowenFamilyHomes.com is leading the effort in the builder’s growth. Since re-branding, the company is on track to increase business 33% in the first year.