CLIENT:
Bowen Family Homes

TECHNOLOGY:
Customer Communications Program

SOLUTION:
Direct Affect developed a Customer Communications Program for Bowen Family Homes to automate follow-up at a corporate level, in addition to any personal follow-up by sales agents. Branded emails, postcards, and letters to Prospects, Buyers, Owners, and Realtors are sent out on a periodic basis (weekly, monthly, or quarterly) using rules that are set up in the system. These communications are also triggered by recurring events such as the buyer's birthday, children's birthdays, and move-in anniversary.