CLIENT:
Centex Atlanta –
Cascades Community

PROJECT:
Direct Mail

SOLUTION:
In order to capture presales leads for Centex's upcoming Cascades community in southwest Atlanta, Ecendant Interactive used our proprietary address databases to focus direct mail drops to specifically selected demographic and geographic targets in ZIP codes extending from downtown Atlanta into the city's western suburbs, and to all of the southwestern and southeastern suburbs - essentially a 15-20 square mile pattern around the location of the Cascades community. The cost-efficient 6" x 11", full-color postcards highlighted the community's top benefits and directed recipients to www.SeeCascades.com. Here, they could sign up to receive e-mailed updates and special offers at the community.

< BACK  |  NEXT >