Ecendant Interactive - Case Studies

CLIENT:
Marquis Custom Homes

PROJECT:
Web Site Redesign

TECHNOLOGY:
Flash, Database and HTML

SOLUTION:
Marquis Custom Homes is the custom homebuilding division of the Van Metre Companies. Across metropolitan Washington, DC, Marquis Custom Homes is known as one of the most acclaimed creators of custom residences. While Van Metre wants each of their divisions to maintain ties to the strong corporate identity, Marquis Custom Homes is unique in that it communicates its own clear, distinct brand image.

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The previous site looked and felt too much like the multiple other Van Metre divisions – including Van Metre Homes, which caused some confusion among consumers and may have diverted some higher-dollar business away from the Marquis Custom Homes brand and to the Van Metre Homes brand. With the 2005 Web site redesign, MarquisCustomHomes.com conveys the unique brand image that is evident in all of their advertising and collateral, while still maintaining links to the Van Metre corporate identity. Rich in information and detail and alive with elegant product images, the site lets discerning buyers “Step Up” and “Shine” from the moment they “Arrive.”