FOR IMMEDIATE RELEASE
Contact: Roland Varesko
703-264-7437
roland@ecendant.com

Ecendant Interactive Allows Customers to "Communicate at a Higher Level"
New Communications Agency Improves Marketing Through
Use of Cutting-Edge Technology

Dulles, VA – June 30, 2005 – Businesses in search of more effective marketing strategy and innovative communication tactics need look no further than the Dulles Corridor. Recently launched Ecendant Interactive is a company driven by a simple philosophy: Empower its clients to communicate more effectively with customers and prospects by utilizing cutting-edge technology.

Led by the team who comprised the award-winning communications firm Direct Affect, Ecendant Interactive is a refocused effort to capitalize on the organization's unique ability to enhance classic marketing principals with powerful new online tools. The new company is headed by Roland Varesko, President of Ecendant Interactive. With more than 17 years of experience in the high-tech field, including work with such clients as Apple Computers and Microsoft, Varesko recognized an opportunity to apply his vast knowledge of e-commerce, content management and online communication solutions to aid the marketing process.

The continually expanding Ecendant Interactive suite of marketing communication technology consists of software tools that employ user-friendly interfaces and intuitive designs. Innovations include new types of content management tools for tracking sales leads, new lead generation tools and new methods for permission-based online communication with potential buyers. Ecendant Interactive's clients are able to use these tools to perform tasks that were once only available to the tech-savvy. The result is the capability for these companies to, as Ecendant's slogan states, "Communicate at a higher level" with a far broader audience of potential customers.

"In a society whose population is becoming increasingly segmented, one-to-one marketing communication is no longer an alternative or a luxury. It is a necessity," Varesko said. "Our goal is to provide our clients with both the services and products required to carry out highly effective direct marketing campaigns."

Ecendant already has a significant real estate clientele in metro Washington, DC and throughout the eastern United States. However, according to Ecendant Vice President Peg McDermott, the company is eager to bring solutions to clients in other industries as well as expand to additional geographic markets. Specifically, Ecendant Interactive seeks to serve clients in luxury goods industries, such as gourmet food and wine.

"With the online and technology based marketing communication tools we're developing at Ecendant, there's really no limit to the kind of client we can assist," said McDermott. "We have tools that help clients use the Web and several emerging new communication technologies to find potential buyers, then very effectively engage and persuade them to purchase," she added. McDermott was formerly Direct Affect's Director of Operations.

In addition to their evolving site of marketing communication tools and strategies, the Ecendant team already enjoys a strong reputation for their graphic design talents, and has won numerous local and national design awards for Web sites, interactive CD-ROMs and direct mail pieces.

For further information on Ecendant Interactive's leading edge marketing communication technologies, please contact the company's headquarters at 703-264-7437, or visit their all-new Web site at www.ecendant.com.