Keep your customers for life. You want to not only attract new customers, but keep existing ones happy as well.  Existing customers can become great referrers to friends and family as well as move-up buyers, so it's important to keep in contact with them on a regular basis.

We have developed online customer communications programs where communications are automated to guarantee follow-up at a corporate level, in addition to any personal follow-up by sales agents.  Your staff can set up events in the system to send out automated, branded emails to Prospects, Buyers, Owners, and Realtors on a periodic basis (weekly, monthly, or quarterly) and they can also be triggered by recurring events (such as a birthday or move-in anniversary).  In addition, letter templates can be loaded into the system and mail merges performed to help automate the mailing of letters to the various customer types.